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Los angeles, Feb. 14, 2011 /PRNewswire/ -- Sakar International and Nickelodeon Consumer Products (NCP) will to discharge brand of consumer electronics and accessories inspired by Victorious, the network's hit live-action comedy starring Victoria Justice. Victorious, a co-production with Sony Music, follows Tori Vega (Justice) as she unexpectedly finds herself navigating life at a closed society Hollywood performing arts school. Since its launch last April, Victorious may be the #1 enter in its timeslot on all TV with tweens 9-14 and teens 12-17, reaching 15.A million tweens and 11.4 million teens each quarter.

"Victorious is often a breakout hit and an awesome possibility to attain show's loyal fan base and strong musical core," said Manuel Torres, Senior Vp, Global Toys, Video game titles & Consumer Electronics, NCP. "Sakar's extensive line of electronics allows fans to unleash their creativity, go to town and share digital content. This new distinctive line of Victorious products will inspire and entertain kids."

In excess of 20 branded SKUs inspired because of the music- and tech-filled series will begin shipping this fall, between MP3/4 players, boomboxes and karaoke machines to text messengers, doorbell answering machines, unwanted cameras and portable DVD players.

All Victorious-branded electronics products will be available exclusively at Toys 'R Us this fall before developing for wider distribution. Non-electronic merchandise, like computer sleeves and gaming accessories, is going to be sold through multiple channels immediately.

"Almost every kid wishes to often be a star. That's why Victorious resonates using this type of demographic and why the opportunity offer brand extensions is appealing," said Liza Abrams, Sakar Vp of Licensing. "This is a perfect platform to the branded consumer electronics which are currently our specialty as well as an important extension of our own relationship with Nickelodeon properties." 

The agreement comes two years after Sakar was licensed to create an in depth distinct branded tech toys and consumer electronics inspired by Nickelodeon series' iCarly, Ni Hao Kai-lan, SpongeBob SquarePants, Dora the Explorer, and Go, Diego, Go! Strong reception for all those products has included an award from Parent Tested Parent Approved Media Inc. for your Dora the Explorer Talking Video camera.

Prototypes of Sakar's Victorious-branded products is visible at Booth #2445 along at the Toy Fair 2011 show that opens today in Nyc.

Sakar's licensing portfolio includes other top-tier brands for instance Kodak, Generated for iPod, Crayola, LeapFrog, Sanrio's Hello Kitty, The largest Loser, The elements Channel, Spiderman, Batman, EA SPORTS, Gummy Bears, and Mattel's Monster High.

Victorious follows teenager Tori Vega (Justice) who attends the prestigious performing arts secondary school, Hollywood Arts. From her first visit to the school, Tori feels out of place among the list of amazingly talented students, especially mean diva Jade (Elizabeth Gillies, Broadway's 13). But through her older sister Trina (Daniella Monet, A Fairly Odd Movie, Nancy Drew) and new friends for example the musically gifted Andre (Leon Thomas, August Rush, Broadway's The Lion King, iCarly), brooding bad boy Beck (Avan Jogia, Spectacular!), eccentric Cat (Ariana Grande, Broadway's 13) and lovable but psychologically scrambled ventriloquist Robbie (Matthew Bennett). Tori realizes that she was born to accomplish and the entertaining people but not only makes her happy but may change her life. The series features original music performed by Victoria Justice as well as the ensemble cast. Victorious is done and executive made by Dan Schneider (iCarly, Zoey 101, Drake & Josh).

About Sakar International

Sakar International Inc. designs and manufactures many technology, toy, and consumer electronic products. Founded in 1977, the business could be the manufacturer of Vivitar cameras and accessories, a place leader in youth electronics, plus a producer of licensed products for leading consumer brands. Products range between old digital cameras and camcorders with related accessories to computer, iPod, GPS and gaming accessories, binoculars, Ipods, clock radios, gift and toy electronics. The organization is privately operated and headquartered in Edison, N.J. To find out more, visit http://www.r4king.com/blue-tooth-keyboard.html

About Nickelodeon Consumer Products

Nickelodeon Consumer Products manages the earth's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now rolling around in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it can. The business includes television programming and production in the us and around the world, plus consumer products, online, recreation, books and show films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more details or artwork, visit http://www.r4king.com/usb-powered-portable-speaker-red.html. Nickelodeon and everything related titles, characters and logos are trademarks of Viacom Inc. 

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